How To Talk About Your Business

As a business owner, you have all the jobs. One of the most important jobs is talking about your business. Talking about the problem your business solves for people and how it can help them. This makes a lot of people uncomfortable. Maybe you’re one of them. You might be wondering: what you should say, when is the right time to talk about you, should you mention what you offer?

Slick techniques and clever persuasion tactics?

Some people say you’re supposed to plan, plot, and practice slick techniques and clever persuasion tactics. They say you need to be a performer and present your work as an actress on a stage, with drama and flair. The good news is that none of that is true. In fact, by doing those things you’ll likely come across as insincere and untrustworthy.

The do's and the don'ts

I’ve made two lists for you; one list is things not to do when you talk with people about your business. And the other is a list of things to do so you can have conversations about your business that are more fun and stress-free:

Things not to do:  

  • Try to be interesting
  • Try to be charming
  • Try to be convincing or persuasive
  • Memorise clever words
  • Talk a lot
  • Be pushy
  • Always be closing the sale

Things to do

  • Be interested and curious
  • Be present
  • Be helpful
  • Be open and focus your intention on the truth
  • Listen more than you talk (yay for introverts)
  • Feel confident about the results you deliver
  • Share your offer (only if there is interest or if you think the person you’re talking with may know people who might be interested)

Throw away that sales mask!

Ah, what a relief. Can you feel the collective sigh? You can be a normal human, be yourself, and have conversations full of meaning and connection. You don’t have to put on a sales mask and try to be something you are not to create a successful business. I hope you see how making this shift will allow you to relax and connect, which will make your business life more fun and rewarding.

How do you feel about "selling" your business? Share your experiences, thoughts, and questions in the comments section below.

RECENT NEWS

How Empathy In The Workplace Boosts Employee Wellbeing And Productivity

Workplaces are changing rapidly to meet new challenges and new ways of working. Nyenrode Business University explains ho... Read more

What The End Of The Partial Non-resident Tax Liability Means For You

Since the start of 2025, those receiving the 30% ruling can no longer declare themselves as partial non-residents of the... Read more

3 Things Every Expat Should Know About Giving Birth In The Netherlands

Navigating pregnancy and childbirth in a new country can feel overwhelming, especially when the systems and cultural pra... Read more

Starting A Business In The Netherlands: 30% Ruling And Tax Structures

Starting your own business or going freelance in the Netherlands means thinking about tax. Different tax structures will... Read more

How The Dutch Housing Market Is Helping First-time Buyers

The government has been taking a number of steps to help youngsters get a foot on the housing ladder, and now it seems t... Read more

Tax Season Has Started: All You Need To Know About Your Tax Return

In this article, Erik Jan Peffer from Taxt explains important information about your Dutch tax return, and all the infor... Read more